APA
Belch M. B. E., .Wiley International Encyclopedia Of Marketing: Volume4 Advertising And Intrated Communication. singapore: py markono pte ltd,2011: .
Chicago
Belch Michael Belch,George E, .Wiley International Encyclopedia Of Marketing: Volume4 Advertising And Intrated Communication. singapore: py markono pte ltd,2011: .
Harvard
Belch M. B. E., .Wiley International Encyclopedia Of Marketing: Volume4 Advertising And Intrated Communication. singapore: py markono pte ltd,2011: .
MLA
Belch Michael Belch,George E, .singapore: py markono pte ltd,2011: . .