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Wiley International Encyclopedia Of Marketing: Volume4 Advertising And Intrated Communication

Belch,Michael, Belch,George E,

Wiley International Encyclopedia Of Marketing: Volume4 Advertising And Intrated Communication - 2 ed - 221p

ISBN: 978-1-405-16178-7

Subjects--Topical Terms:
Advertising -- Intrated Communication

LC Class. No.: HF1009.5.2011

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