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003 JO-AjNU
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020 _a0-7506-5980-7
040 _aJO-AjNU
_beng
_erda
_cJO-AjNU
041 _aeng
050 1 4 _aHD69.B7 D45 2006
100 3 _a Chernatony,Leslie de/Malcolm McDonald,
_eauthor
_91483
245 0 0 _aCreating Powerful Brands: in Consumer,Service and Industrial Markets
250 _a1 ed
264 3 1 _aOxford ; Burlington, MA : Elsevier/Butterworth-Heinemann,2006
300 _a467p
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
650 4 _aBrand name products--Planning
_91484
999 _aE781
_c781
_d781