000 00667nam a2200217Ii 4500
003 JO-AjNU
008 230606s9999||||xx |||||||||||||| ||und||
020 _a0-07-066766-7 / 978-0-07-066766-2
040 _aJO-AjNU
_beng
_erda
_cJO-AjNU
041 _aeng
050 1 4 _aHF5821.B62 2006
100 3 _aArens,William F,
_eauthor
_91481
245 0 0 _aContemporary Advertising
250 _a10th ed
264 3 1 _aNew Delhe : Tata Mc Graw Hill book company,2006
300 _a614p
_b Includes appendix indexes
336 _atext
_btxt
_2rdacontent
337 _aunmediated
_bn
_2rdamedia
338 _avolume
_bnc
_2rdacarrier
650 4 _aContemporary Advertising
_91482
999 _aE780
_c780
_d780