000			02698cam a2200361 i 4500
001			22141474
003			JO-AjAnu
005			20241020095218.0
008			210719s2022 enk b 001 0 eng
010			_a 2021033564
020			_a9781398602588 _q(paperback)
020			_a9781398602601 _q(hardback)
020			_z9781398602595 _q(ebook)
040			_aDLC _beng _cDLC _erda _dDLC _dJO-AjAnu
042			_apcc
050	0	0	_aHF54.5 _b.M37 2022
082	0	0	_a658.4/038 _223
100	1		_aMarr, Bernard, _eauthor.
245	1	0	_aData strategy : _bhow to profit from a world of big data, analytics and artificial intelligence / _cBernard Marr.
250			_aSecond edition.
264		1	_aLondon, United Kingdom ; _aNew York, NY : _bKogan Page, _c2022.
300			_aix, 259 pages ; _c25 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)90% of today's data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world"-- _cProvided by publisher.
650		0	_aBusiness information services.
776	0	8	_iOnline version: _aMarr, Bernard. _tData strategy. _bSecond edition _dLondon, United Kingdom ; New York, NY : Kogan Page, 2022 _z9781398602595 _w(DLC) 2021033565
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK _n0
999			_c33793 _d33793