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020			_a9781631598722 _qpbk
020			_a1631598724
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035			_a(OCoLC)on1192988222
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050	0	0	_aZ246 _b.S2253 2020
082	0	4	_a686.22 _223
100	1		_aSamara, Timothy, _eauthor.
245	1	0	_aDesign elements : _bunderstanding the rules and knowing when to break them : a visual communication manual / _cTimothy Samara.
250			_aThird edition.
264		1	_aBeverly, MA : _bRockport Publishers, an imprint of The Quarto Group, _c2020.
264		4	_c©2020
300			_a320 pages : _billustrations (chiefly color) ; _c26 cm
336			_atext _btxt _2rdacontent
336			_astill image _bsti _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"The ultimate primer on graphic design just got a little more ultimate. Renowned design educator and author Timothy Samara rewrites the book (so to speak) on his bestselling manual that explains the fundamentals of visual communication - the language of shapes, color, type, images, and layout that designers use to convey ideas, persuade audiences, and create compelling experiences in print, digital, and spatial media ... Still the most comprehensive compilation of visual thinking around. Form and space : Understanding the basics of graphic material - dot, line, plane, texture, space, structure, and contrast - and how they underpin successful layouts, as well as create the foundation for meaningful, effective concepts. Color fundamentals : An in-depth look at color's optical qualities, its use in different media, its effect on type, and its impact on emotions and messages. Choosing and using type : One of the most thorough presentations of typography concepts to be found - including letterform structure and optics, combining typeface styles, informational hierarchy, the mechanics of detailed text typesetting, and using type as image. The world of image : An extensive overview of depiction, abstraction, and stylization ; the endless possibilities of medium; and how these all communicate. Putting it all together : Integrating type and image, using grids, seeing design as a system, and exploring approaches to the working process."--Page 4 of cover.
500			_aIncludes index.
505	0	0	_tWhat is graphic design? -- _tTwenty rules for making good design -- _tForm and Space. Defining visual language -- _tAttributes of form -- _tPutting stuff into space -- _tCompositional strategies -- _tColor Fundamentals. The identity of color -- _tChromatic interaction -- _tColor logic and systems -- _tWhen color means something -- _tColor in the real world -- _tChoosing and Using Type. Structure and optics -- _tIssues related to style -- _tThe mechanics of textsetting -- _tType is visual, too -- _tType as information -- _tThe World of Imagery. The nature of images -- _tMedia and methods -- _tContent, concept, context -- _tNarrative massage -- _tPutting It All Together. Merging type and image -- _tWorking with grids -- _tIntuitive arrangement -- _tDesign as a system -- _tThe working process -- _tCausin' some trouble : Breaking every rule in this book -- _gIndex (By subject) -- _gDirectory of contributors -- _gAbout the author and acknowledgments.
520			_a"A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. With new images and diagrams, the book covers everything from working with grids, color application, typography, and imagery to how to finally put it all together. Features include : the ultimate primer on graphic design's basic visual toolkit - dot, line, plane, texture, space and contrast - and how these basics underpin all successful layouts ; an in-depth look at color - from its optical qualities and its effect on type to its potential for communication concepts and emotions ; one of the most thorough compilations of typography concepts to be found - including information on letterform structure and optics, combining typeface styles, the mechanics of detailed text typesetting, and using type as image ; an extensive overview of imagery - the endless possibilities of medium, depiction, abstraction, stylization, and how these all communicate effectively ; methods for integrating type and image, including a tutorial on using grid systems to structure layouts ; and, twenty rules for making good design - and the best ways to break them. Being a creative designer is often about coming up with unique design solutions. But when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly."--From publisher's web site.
650		0	_aGraphic design (Typography)
650		0	_aGraphic arts.
650		0	_aLayout (Printing)
650		0	_aVisual communication.
650		6	_aArts graphiques.
650		6	_aMaquettes (Industries graphiques)
650		6	_aCommunication visuelle.
650		7	_aGraphic design (Typography) _2cct
650		7	_aLayout (Printing) _2cct
650		7	_aArts graphiques. _2cct
650		7	_aGraphic arts _2fast
650		7	_aGraphic design (Typography) _2fast
650		7	_aLayout (Printing) _2fast
650		7	_aVisual communication _2fast
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