APA
Bagozzi R. P. R. A. A., .Wiley International Encyclopedia Of Marketing: Volume3 Consumer behavior. singapore: py markono pte ltd,2011: .
Chicago
Bagozzi Richard P Ruvio Ayalla A, .Wiley International Encyclopedia Of Marketing: Volume3 Consumer behavior. singapore: py markono pte ltd,2011: .
Harvard
Bagozzi R. P. R. A. A., .Wiley International Encyclopedia Of Marketing: Volume3 Consumer behavior. singapore: py markono pte ltd,2011: .
MLA
Bagozzi Richard P Ruvio Ayalla A, .singapore: py markono pte ltd,2011: . .