Design elements : understanding the rules and knowing when to break them : a visual communication manual /

By Samara, Timothy,.
Beverly, MA : Rockport Publishers, an imprint of The Quarto Group, .
320 pages : , "The ultimate primer on graphic design just got a little more ultimate. Renowned design educator and author Timothy Samara rewrites the book (so to speak) on his bestselling manual that explains the fundamentals of visual communication - the language of shapes, color, type, images, and layout that designers use to convey ideas, persuade audiences, and create compelling experiences in print, digital, and spatial media ... Still the most comprehensive compilation of visual thinking around. Form and space : Understanding the basics of graphic material - dot, line, plane, texture, space, structure, and contrast - and how they underpin successful layouts, as well as create the foundation for meaningful, effective concepts. Color fundamentals : An in-depth look at color's optical qualities, its use in different media, its effect on type, and its impact on emotions and messages. Choosing and using type : One of the most thorough presentations of typography concepts to be found - including letterform structure and optics, combining typeface styles, informational hierarchy, the mechanics of detailed text typesetting, and using type as image. The world of image : An extensive overview of depiction, abstraction, and stylization ; the endless possibilities of medium; and how these all communicate. Putting it all together : Integrating type and image, using grids, seeing design as a system, and exploring approaches to the working process."--Page 4 of cover. | Includes index. 26 cm.
9781631598722 | 1631598724

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The language of graphic design : An Illustrated Handbook for Understanding Fundamental Design Principles /

By Poulin, Richard..
Beverly, Mass. : Rockport Publishers, 2018 .
287 p. : 27 cm..
9781592536764 | 159253676X

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Design elements : understanding the rules and knowing when to break them : a visual communication manual /

The language of graphic design : An Illustrated Handbook for Understanding Fundamental Design Principles /