APA
Kotler P. L. K. H. A. M. L. T. T., .Marketing Management:An Asian Perspective. Singapore:Prentice Hall,2009: .
Chicago
Kotler Philip/Kevin Lane Keller/Swee Hoon Ang/Siew Meng Leong/Chin Tiong Tan, .Marketing Management:An Asian Perspective. Singapore:Prentice Hall,2009: .
Harvard
Kotler P. L. K. H. A. M. L. T. T., .Marketing Management:An Asian Perspective. Singapore:Prentice Hall,2009: .
MLA
Kotler Philip/Kevin Lane Keller/Swee Hoon Ang/Siew Meng Leong/Chin Tiong Tan, .Singapore:Prentice Hall,2009: . .