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Marketing Management :A Strategic Decision-Making Approach

MuLLINS,LAURIE W/ORVILLE C. WALKER JR,

Marketing Management :A Strategic Decision-Making Approach - 7th ed - 551p Includes indexes 523-551 p

ISBN: 978-007-126776-2/007-126776-X

Subjects--Topical Terms:
Marketing

LC Class. No.: HF5415.13.2010

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