APA

Perreault W. D. J. M., .Basic Marketing:A Global-Managerial Approach. NEW DELHI: Tata McGraw-Hill Publishing Company Limited,2006: .

Chicago

Perreault William D/E Jerome McCarthy, .Basic Marketing:A Global-Managerial Approach. NEW DELHI: Tata McGraw-Hill Publishing Company Limited,2006: .

Harvard

Perreault W. D. J. M., .Basic Marketing:A Global-Managerial Approach. NEW DELHI: Tata McGraw-Hill Publishing Company Limited,2006: .

MLA

Perreault William D/E Jerome McCarthy, .NEW DELHI: Tata McGraw-Hill Publishing Company Limited,2006: . .