مكتبة جامعة عجلون الوطنية

فهرس بحث المكتبة

Services marketing : people, technology, strategy /

Lovelock, Christopher H.,

Services marketing : people, technology, strategy / Jochen Wirtz, Christopher Lovelock. - Eighth edition. - pages cm

Includes index.

9781944659004 (hardcover) 9781944659011 (pbk.)

2016003724


Marketing--Management.
Professions--Marketing.
Service industries--Marketing.
Customer services--Marketing.

HF5415.13 / .L5883 2016