APA

Narver J. C. S., .Conceptual Readings in the Marketing Economy. New York:Holt Rinehart and Winston ,1971: .

Chicago

Narver John C/Ronald Savitt, .Conceptual Readings in the Marketing Economy. New York:Holt Rinehart and Winston ,1971: .

Harvard

Narver J. C. S., .Conceptual Readings in the Marketing Economy. New York:Holt Rinehart and Winston ,1971: .

MLA

Narver John C/Ronald Savitt, .New York:Holt Rinehart and Winston ,1971: . .