مكتبة جامعة عجلون الوطنية

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Data strategy : how to profit from a world of big data, analytics and artificial intelligence / Bernard Marr.

By: Material type: TextPublisher: London, United Kingdom ; New York, NY : Kogan Page, 2022Edition: Second editionDescription: ix, 259 pages ; 25 cmContent type:
  • text
Media type:
  • unmediated
Carrier type:
  • volume
ISBN:
  • 9781398602588
  • 9781398602601
Subject(s): Additional physical formats: Online version:: Data strategy.DDC classification:
  • 658.4/038 23
LOC classification:
  • HF54.5 .M37 2022
Summary: "BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)90% of today's data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world"-- Provided by publisher.
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Cover image Item type Current library Home library Collection Shelving location Call number Materials specified Vol info URL Copy number Status Notes Date due Barcode Item holds Item hold queue priority Course reserves
Books مكتبة جامعة عجلون الوطنية HF54.5.M37 2022 (Browse shelf(Opens below)) Available e3940
Books مكتبة جامعة عجلون الوطنية HF54.5.M37 2022 (Browse shelf(Opens below)) Available e3939

Includes bibliographical references and index.

"BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category (1st edition)90% of today's data was generated in the last two years and the amount of data we have available is predicted to double every two years. Data is an integral strategic asset for all businesses. Learn how to leverage this data and generate valuable insights from bestselling author and big data guru Bernard Marr. Data has massive potential for all businesses when used correctly, from small organizations to tech giants and huge multinationals. But this resource is too often not being fully utilized and is far from being arguably the world's most valuable resource. Data Strategy is the must-read guide on how to create a robust data-driven approach that will harness the power of data to revolutionize your business. Explaining how to collect, use and manage data, this book prepares any organization with the tools and strategies needed to thrive in the digital economy. This new edition of this bestselling title is fully updated with insights on understanding your customers and markets and how to provide them with intelligent services and products. With case studies and real-world examples throughout, Bernard Marr offers unrivalled expertise on how to gain the competitive advantage in a data-driven world"-- Provided by publisher.

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